✨ 3 Simple Sales Stories to Convert Customers:✨
Convince new customers to buy into your product or service by telling stories about existing customers.
Someone like you buys this product.👬
Moral of the story: “We’ve solved their problem, so we can solve yours too.”
Start with your ideal customer:
- Who are you trying to sell to?
- Who have you helped that’s similar to them?
Testimonials from these customers are stories that mitigate risk and build trust.
Someone you like buys this product.😍
Moral of the story: “You value this person and they trust us. You should trust us too.”
Once again, start with your ideal customer:
- Who are you trying to sell to?
- Who are they influenced by?
Determine why these people trust you, then use this to weave a story that builds trust with future customers.
Old, Regular, and Tricky Customers.🤑
Moral of the story: “These people like us. We must be doing something right.”
Old: “We sold to this person 10 years ago, and he still uses us.”
Regular: “This person liked us so much, they bought five more.”
Tricky: “They had an issue, so we fixed it and now our product is even better.”
These simple stories work because we’re constantly taking inventory of how others behave, looking for wisdom in the crowd.